Is content really that important for my website?
The short answer is yes. Regardless of whether your goal is simply to establish credibility with your prospective client or utilize your content as a marketing tool to gain greater visibility in your marketplace, content is critical to both endeavors. It demonstrates who you are and what you do.
What if I don’t have time to write content for my website?
No worries. Known Law provides content creation services for all of its Law Firm Website clients. However, you’re not completely off the hook. Since we do not possess psychic powers, we will need to learn a little bit about your firm. Bios about you and the attorneys in your firm, what differentiates you from your competitors and what makes you stand out in your community. Once we have those critical pieces of information, our writers can develop content that will best represent your firm.
Want to write your own website content?
Perfect! There is no denying that no one can best present you or your firm better than you, in your own words. Depending upon your objectives with your website, whether it be credibility, visibility or both, Known Law will provide you with some guidelines and coaching on how you should organize your content and we will help you optimize it for greater search engine visibility, allowing potential clients the ability to find you and your firm ahead of your competition.
How much content do I need?
Short answer is, it depends on what you do and what you want to say. Keep one thing in mind, consumers do read content as long as it is something they are interested in reading. Think about all of the times you look up something on the Internet and will not only read one site that has what you’re looking for but you likely read more than one site to obtain the information. If a consumer was looking for an area of law that you practice, they’re going to read what you have to say about it and why they should call you versus another attorney that can do what you do. So make it worth their while. Write relevant content which provides value to the consumer and brings business to you and your firm.