Law Firm Marketing isn’t just word of mouth.
It goes without saying that the marketing of your law firm isn’t as simple as word of mouth any more. Receiving a referral of a new client from a former client is wonderful validation and testimony that you provide quality legal services to your clients. But let’s face it, are you really going to wait for the next referral or stare at the phone waiting for it to ring? Unlikely. If you are focused on sustaining and growing your business, you need to market your firm and a professional way.
Offline versus Online Marketing for Law Firms
It’s almost unthinkable that there is a new generation of consumers that have no idea what a land line is. Probably as unthinkable as some of our elders still have no idea what a smart phone is or how to use one. One thing is for sure, technology is here to stay. It is going to be here long after you decide to retire from your Law Practice. With this technology comes online marketing versus the traditional way our parents used to make their buying decisions.
Consumers are increasingly using technology to find products and services they want or need on the Internet. Online marketing is all around us on websites, search engines, YouTube and social media. Which form of online advertising is right for your law firm? This mostly depends on who your target client is, be it a business, an individual or a family.
Known Law Online Marketing Services
Known Law provides:
- Search Engine Optimization; and
- Search Engine Marketing
Search Engine Optimization (SEO)
According to dictionary.com, SEO is the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. This definition is mostly true. At Known Law, we believe it’s more about optimizing the overall online presence of an Attorney or Law Firm, which is not limited to “Website SEO”. Don’t forget, your website is NOT your only online presence.
Search Engine Marketing (SEM)
Known Law provides full service SEM services to Law Firms. SEM is a form of online advertising where you, the Law Firm, pay to have visibility on search terms (i.e. key words) in geographic areas where you wish to obtain new clients.